1994-06-06, English, Article, Journal or magazine article edition: Publishers, radio listeners on very same wavelength; targeted ad campaigns work for Microsoft, Lotus & others. (software advertising on radio) Georgianis, Maria V.

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Physical Description
  • graph
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 June 6
Language
  • English

Edition details

Title
  • Publishers, radio listeners on very same wavelength; targeted ad campaigns work for Microsoft, Lotus &​ others. (software advertising on radio)
Also Titled
  • Publishers, radio listeners on very same wavelength; targeted ad campaigns work for Microsoft, Lotus &​ others.
Appears In
  • Computer Retail Week, v4, no.n64, 1994 June 6, p45(2) (ISSN: 1066-7598)
Author
  • Georgianis, Maria V.
Published
  • United Business Media LLC, 1994 June 6
Physical Description
  • graph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Software publishers are finding that radio advertising is a useful medium for promoting their products. The Radio Advertising Bureau Inc reports that 97 percent of adults who attended or graduated from college listen to radio weekly, 60 percent listen to their car radio weekly, and 80 percent of people in the US listen to the radio for about five hours each weekend. Radio lets software vendors target specific demographic sectors: Modatech Systems Inc advertised its Maximizer contact management software on the Rush Limbaugh Show because it felt the on-the-road salespeople comprising the product's target market are the traditional, family-values types who listen to Rush Limbaugh. CrossTies Software Corp's CrossTies for Windows information manager also benefited from advertising on the 'OnComputers' syndicated radio show. Alpha Software Corp's Bravo presentation applications and Lotus Development Corp's SmartSuite for Windows have also been advertised successfully on radio.
Notes
  • graph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15558209

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