1994-05-15, English, Article, Journal or magazine article, Poster, chart, other edition: A new media is the message. (growing multimedia market provides opportunities for value-added resellers) (Top 15 Strategic Technologies) Donato, Heidi

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Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 15
Language
  • English

Edition details

Title
  • A new media is the message. (growing multimedia market provides opportunities for value-added resellers) (Top 15 Strategic Technologies)
Also Titled
  • A new media is the message.
Appears In
  • VARbusiness, v10, no.n7, 1994 May 15, p23(4) (ISSN: 0894-5802)
Author
  • Donato, Heidi
Published
  • United Business Media LLC, 1994 May 15
Physical Description
  • photograph
  • table
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • The growing market in multimedia applications presents the VAR channel with strong opportunities to grow their businesses. In 1983, the US multimedia market was valued at $3.4 billion, with VARs controlling an 18% segment. By 1997, this market is expected to attain a value of $9.8 billion, with the VAR share growing to 38%. In addition to its applications in the entertainment market, multimedia is in demand for a range of corporate, educational and governmental applications including training, videoconferencing, marketing kiosk and sales presentation development. A key to the market's growth is the increasing reliance on digital interactive video for applications, presentations, and training materials for medical, insurance and banking industry clients. Due to the relatively high start-up costs for multimedia development, market analysts recommend a focused approach in which a VAR emphasizes a particular area. The anticipated growth of demand for networked multimedia resources affords another strong opportunity for VARs to become involved in the multimedia market.
Notes
  • photograph
  • table
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15554761

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001168454; Full Text Available; ABI/INFORM - Available from 1995 until 2009 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 999654620001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 1995 until 2009; ProQuest SciTech Collection. Online Access. Available for document delivery. Restrictions apply.; Available from 1995 until 2009 Periodical; Journal, magazine, other English
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Library Access Call number(s) Formats held Language
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001168454; Full Text Available; ABI/INFORM - Available from 1995 until 2009 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
University of Wollongong. University of Wollongong Library. Open to the public Online access. Not available for document delivery Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library, Document Delivery. Not open to the public 9924538180001571; Online, 9919248890001571; Online Periodical; Journal, magazine, other English
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CSIRO. Library Services. Not open to the public 999654620001981; ProQuest Central (New). Online Access. Available for document delivery. Restrictions apply.; Available from 1995 until 2009; ProQuest SciTech Collection. Online Access. Available for document delivery. Restrictions apply.; Available from 1995 until 2009 Periodical; Journal, magazine, other English
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