2000-04-15, English, Article, Other article edition: UK: HONDA LOGO SUPERMINI IN LOW KEY LAUNCH.

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Bookmark: http://trove.nla.gov.au/version/110616433
Physical Description
  • Newspaper article
Published
  • Financial Times Ltd., 2000 April 15
Language
  • English

Edition details

Title
  • UK: HONDA LOGO SUPERMINI IN LOW KEY LAUNCH.
Appears In
  • The Independent, 2000 April 15, p.10 (ISSN: 0951-9467)
Published
  • Financial Times Ltd., 2000 April 15
Physical Description
  • Newspaper article
Subjects
Target Audience
  • General
Summary
  • Honda has launched its new supermini, the Logo, costing GB[pound] 9,495. The Honda Logo was given a low-key debut. It is based on a four-year old design, which will die in two years time to be replaced by a new Euro-specific version built in the UK. The Logo is in preparation for 2002. The Logo is not intended to dominate the market but to allow Honda to research the market. It will sell mainly to young, female urban buyers. Honda's brand strength lies in older buyers and it is hard to imagine that the Logo will lower its age profile significantly.
Notes
  • Honda has launched its new supermini, the Logo, costing GB[pound] 9,495.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 61521424

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