1994-06-30, English, Article, Other article edition: Peapod's on-line grocery service checks out success; customers shop electronic aisles; finicky workers sack the goods. Marsh, Barbara

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Physical Description
  • graph
  • Newspaper article
Published
  • Dow Jones &​ Company, Inc., 1994 June 30
Language
  • English

Edition details

Title
  • Peapod's on-line grocery service checks out success; customers shop electronic aisles; finicky workers sack the goods.
Appears In
  • The Wall Street Journal Western Edition, 1994 June 30, pB2(W) pB2(E) (ISSN: 0193-2241)
Author
  • Marsh, Barbara
Published
  • Dow Jones &​ Company, Inc., 1994 June 30
Physical Description
  • graph
  • Newspaper article
Subjects
Target Audience
  • General
  • Trade
Summary
  • Peapod Inc is a online service that enables subscribers to order groceries electronically and have them delivered to their home. The company serves roughly 7,000 users in the Chicago, IL, and San Francisco, CA, areas. The company employs 341 employees, who process orders, visit grocery stores and select produce and other goods and later deliver customers' orders to their homes. Peapod has successfully cornered a segment of the online service industry that other, larger competitors have yet to master. Online service carrier Prodigy offered an electronic shopping service in 1988, but later withdrew from the arena due to poor response. America Online postponed a planned foray into the teleshopping sector. Peapod Pres Andrew Parkinson attributes his company's success to the excellent, easy-to-use software subscribers use to place their orders. The company also strives to deliver the finest goods available. Peapod expects 1994 revenues to hit the $15 million mark.
Notes
  • graph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15551767

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