1994-05-23, English, Article, Journal or magazine article edition: Catalogs become specific. (niche-specific software catalogs) Richter, Allan

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/110611759
Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1994 May 23
Language
  • English

Edition details

Title
  • Catalogs become specific. (niche-specific software catalogs)
Also Titled
  • Catalogs become specific.
Appears In
  • Computer Retail Week, v4, no.n63, 1994 May 23, p96(1) (ISSN: 1066-7598)
Author
  • Richter, Allan
Published
  • United Business Media LLC, 1994 May 23
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Retailers are discovering the power of niche catalogs. Alpha Media is finding success through catalogs that target doctors and nurses. The company issued a 16-page mailing to 600,000 health professionals in 1993, and its Winter 1993/​94 edition devotes 30 pages to software. Pres Tom Rockwell intends to mail 1 million catalogs each season. There is a growing number of catalogs circulating that focus on a limited or narrow product offering, and multimedia products are making their way into catalogs since direct marketers are creating entire issues for CD-ROM-only products. Catalogs that concentrate on a specific market have a different effect on consumers than more general catalogs. Some retailers are reluctant to develop such specific catalogs because they cannot gather co-op funds from vendors for such marketing efforts.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15546263

Get this edition

Published in

Some editions of the publication "Computer retail week" are available from these libraries. The edition containing this article ( v4, n63, 1994 May 23, p96(1) ) may not be available:

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (3)
  • NSW (1)
  • QLD (1)
  • WA (1)
None of your libraries hold this item.

These 3 locations in All:

Library Access Call number(s) Formats held Language
Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Journal, magazine, other English
Griffith University. Griffith University Library. Open to the public .b15726058; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
Show 0 more libraries...
None of your libraries hold this item.

This single location in New South Wales:

Library Access Call number(s) Formats held Language
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
Show 0 more libraries...
None of your libraries hold this item.

This single location in Queensland:

Library Access Call number(s) Formats held Language
Griffith University. Griffith University Library. Open to the public .b15726058; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
Show 0 more libraries...
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment