1994-06-01, English, Article, Journal or magazine article, Photograph edition: Desktop databases. (database marketing systems)(includes related article) Robins, Gary

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Bookmark: http://trove.nla.gov.au/version/110609476
Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • NRF Enterprises Inc., 1994 June
Language
  • English

Edition details

Title
  • Desktop databases. (database marketing systems)(includes related article)
Also Titled
  • Desktop databases.
Appears In
  • Stores, v76, no.n6, 1994 June, p36(2) (ISSN: 0039-1867)
Author
  • Robins, Gary
Published
  • NRF Enterprises Inc., 1994 June
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • More uses of database marketing systems are being discovered because of their speed, storage capabilities and in-house accessibility. Starting as a mainframe service, new desktop systems now allow marketers to analyze specific and detailed information rather than just examining summary data on the mainframe. Desktop systems can also be used in driving site selection, new store openings, monitoring of markdown dollars, investigation of security matters and tracking return on investment for advertising expenses.
Notes
  • photograph
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 15544403

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