1992-04-06, English, Article, Journal or magazine article edition: Mass appeal. (Work Bench)(large computer vendors move into the commodity hardware market) (Column) Sperling, Ed

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Bookmark: http://trove.nla.gov.au/version/110607562
Physical Description
  • Column
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1992 April 6
Language
  • English

Edition details

Title
  • Mass appeal. (Work Bench)(large computer vendors move into the commodity hardware market) (Column)
Also Titled
  • Mass appeal.
Appears In
  • Systems &​ Network Integration, no.n546, 1992 April 6, p12(1) (ISSN: 1060-1384)
Author
  • Sperling, Ed
Published
  • United Business Media LLC, 1992 April 6
Physical Description
  • Column
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Companies such as IBM and DEC are beginning to realize that there is a lot of money to be made by selling equipment manufactured by other companies. DEC is reselling a complete line of microcomputers made by Tandy Corp and IBM is planning to sell microcomputers in Europe and the Far East that do not bear the IBM name. IBM branch offices are negotiating with microcomputer vendors to sell non-IBM hardware in systems integration deals. This approach works well for companies that have realized that they cannot make certain equipment cheaply enough. IBM has far too much overhead to make a microcomputer as cheaply as Dell Computer Corp or AST Research Inc. IBM is moving away from its traditional aversion to the business of selling commodity hardware in part, apparently, because IBM chmn John Akers realizes that IBM is too big. In the future, IBM may be broken up into wholly owned and partially owned subsidiaries, with IBM acting as a holding company.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 12059214

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