Selling Australia Australian Broadcasting Corporation

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Creator
Australian Broadcasting Corporation
Subjects
Advertising - Tourist trade - Australia.; Olympic Games Sydney, N.S.W) 2000 :; Tourism - Australia - Marketing.
Audience
General
Summary
Each year, millions of tourists come looking for the quintessential "Aussie experience", but are they getting anything more than koalas, boomerangs and a shrimp on the barbie? This four part series takes an eye-opening and often droll journey behind the scenes of Australia's multi-billion dollar tourism industry. It reveals a world of ruthless marketing where canny entrepreneurs are determined to give visitors exactly what they want, whether it's a taste of Aboriginal culture, sandy beaches or a bush adventure. But how does it fit with reality and the image the nation has of itself?
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http://trove.nla.gov.au/work/9540654
Work ID
9540654

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