English, Article, Journal or magazine article edition: La importancia estratégica del comercio tradicional en la distribución Roberto Fernández Rodríguez

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Bookmark: http://trove.nla.gov.au/version/9636
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • La importancia estratégica del comercio tradicional en la distribución
Author
  • Roberto Fernández Rodríguez
Physical Description
  • preprint
Notes
  • En este sentido, el presente Documento de Trabajo tiene como objetivo principal analizar las implicaciones estratégicas del comercio tradicional en la distribución comercial española. Es precisamente su convivencia con el comercio moderno, lo que justifica el análisis del concepto de comercio tradicional, sus puntos fuertes en la competitividad con formas comerciales mucho más eficientes y eficaces, identificando las estrategias competitivas básicas al alcance del mismo.
  • RePEc:ucm:doctra:99-15
Language
  • English
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