Retail management : a strategic approach / Barry Berman, Joel R. Evans Berman, Barry

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Author
Berman, Barry
Subjects
Retail trade - Management.; Retailing - Management; Retail trades - Management
Summary
Without a predefined and well-integrated strategy, a retail firm may flounder as it.s attempting to cope with the changing environment that surrounds it. Berman/Evans. reader-friendly text provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today.s changing and complex retail environment.
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http://trove.nla.gov.au/work/8978508
Work ID
8978508

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