Routines and their breaking – an agent-based analysis of leisure time mobility
In this paper a multi-method approach for analyzing leisure time mobility is suggested. In our conceptual foundation we synthesize approaches from behaviourally oriented psychology and economics by referring to the framework of Ajzen, a Maslowian theory of needs and a bounded rational way to pick up and transform information according to the basic tenets of Carnegie school (Simon/March) giving special emphasis to the role of routines. This conceptual foundation is the background for the architecture of an agent-based simulation model. This simulation model is used to specify the conditions and effects of routine breaking. Finally the empirical component of our approach is sketched: according to the underlying behavioural orientation we figured out lists of constructs related to the most important behavioural components of the agents. These constructs are brought together in quantitative as well as qualitative questionnaires. The resulting data are statistically evaluated by using descriptive methods. This research is funded by the German Ministry of Education and Research.
Agent-based simulation,Behavioural Economics, Consumer research, Routines, Mobility, Theory of planned behaviour
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