2004-07-09, English, Article, Other article edition: News Analysis: PR stunts juggle risk with success.

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Bookmark: http://trove.nla.gov.au/version/95828976
Physical Description
  • 1068 words
  • Newsletter article
Published
  • Haymarket Business Publications Ltd., 2004 July 9
Language
  • English

Edition details

Title
  • News Analysis: PR stunts juggle risk with success.
Appears In
  • PR Week (UK), 2004 July 9, p.18 (ISSN: 0267-6087)
Published
  • Haymarket Business Publications Ltd., 2004 July 9
Physical Description
  • 1068 words
  • Newsletter article
Subjects
Target Audience
  • General
  • Trade
Summary
  • Supermarket Asda seems to have hit the PR jackpot with its optician promotion based on the controversial decision of a Euro 2004 referee. Peter Simpson reports on the lucrative and risky world ...
Terms of Use
  • COPYRIGHT 2004 Haymarket Business Publications Ltd.
Language
  • English
Database
  • Gale General OneFile
Identifier
  • 119066968

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