Relationship marketing : exploring relational strategies in marketing / John Egan Egan, John, 1952-

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Author
Egan, John, 1952-
Subjects
Relationship marketing.; Customer relations.; Customer services.
Summary
"Relationship Marketing: Exploring relational strategies in marketing, 2e comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice. Based principally on the concepts and theories surrounding relationship marketing, John Egan critically reviews and analyses what has been described as 'marketing's new paradigm'."--BOOK JACKET.
Bookmark
http://trove.nla.gov.au/work/7979118
Work ID
7979118

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