2004, 2003-2004, English, Article, Working paper edition: Product Launches with Biased Reviewers: The Importance of Not Being Earnest Gill, David; Sgroi, Daniel

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Bookmark: http://trove.nla.gov.au/version/822
Physical Description
  • 617536 bytes, application/​pdf
  • Working Paper
Published
  • 2004-06-16T16:05:32Z
  • 2003-07
Language
  • English

Edition details

Title
  • Product Launches with Biased Reviewers: The Importance of Not Being Earnest
Author
  • Gill, David
  • Sgroi, Daniel
Published
  • 2004-06-16T16:05:32Z
  • 2003-07
Physical Description
  • 617536 bytes, application/​pdf
  • Working Paper
Subjects
Notes
  • The standard simple sequential herding model is altered to allow a firm with a new product to have it reviewed publicly before launch. Reviewers are either inherently pessimistic, optimistic or unbiased. We find the counter-intuitive result that a firm with a good product will prefer a pessimistic reviewer. Although firms with a bad product prefer unbiased reviewers, signalling considerations will force them to copy the choice of the good product firm in order to avoid revealing product type. This asymmetric impact provides a strong explanation for the stylized fact that reviewers are often viewed as being very critical.
Language
  • English
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