We are living in the midst of a revolution in organization and management. The mechanistic principles that have dominated the nineteenth and twentieth centuries are being replaced by those of an electronic universe. As a result managers have to see and understand organizations in new ways. In this book Gareth Morgan shows how this can be done. In a sequence of path-breaking chapters he demonstrates how we can mobilize the insights of different metaphors to manage and design organizations in new ways, develop novel understandings of the relationships between organization and environment, create learning organizations with the intelligence of a living brain, explore the intricacies of corporate culture and the politics of organizational life, understand the unconscious dimensions of organization, translate the implications of the new science of chaos and complexity into practical management strategies, and confront and deal with the negative impacts that organizations often have on society and the natural world.