The return of the Grim Reaper: how memorability created mythology.(Report)

Author
Stylianou, Marianna
Appears In
History Australia
Subjects
Public health administration -- Social aspects; Public health administration -- Methods; Methods
Audience
Academic
Summary
Recent commentators and politicians have praised the Australian federal government's 1987 AIDS awareness campaign--which featured the Grim Reaper bowling down tenpins of 'ordinary Australians' as an innovative and effective approach to scare citizens into changing their behaviour. However, the use of the Grim Reaper in such a campaign was not a pioneering approach, nor was it proven to be effective in modifying risk-taking behaviour. This paper will question the mythology of the Grim Reaper campaign, and show how and why officials and the public often assume that memorable media health campaigns were also successful public health measures. This article has been peer-reviewed.
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http://trove.nla.gov.au/work/72617235
Work ID
72617235
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Title, Author, Edition Date Language Format Libraries
The return of the Grim Reaper: how memorability created mythology.(Report)
History Australia 2010-06-01 English Article; Report Online (conditions apply)
The return of the grim reaper: how memorability created mythology
History Australia 2010-04 English Article; Journal or magazine article None

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