The Status and Development of Eco-businesses in Romania
Camelia Ioana Ucenic
The eco-businesses are poorly represented in Romania, in comparison with the average of EU. The increase of weight of eco-industries is among the development objectives in medium and long run. Romania has to implement a plan of 28 actions for promotion of eco-technologies and increase their competitiveness. Economic changes had main impact on ecological protection and on the general public as an entire. Almost all eco-food Romanian products are for export because inside the country it is only a small niche of consumers. The customers are that who used to consume this type of products on European markets, others see it as a trend and a third category is occasional consumers who introduce in their diet about 5-10 percent organic products There continue to exist obstacles in the manner of the expansion of this market such as the still low-scale production, a reduced range of products, higher prices (up to 150 % more) than for standard products, low level of consumer information and low promotion level. In spite of all these aspects it is a great potential in the medium and long term. An exploratory research was carried out in order to evaluate the state of Romanian ecological producers. The survey had 18 questions but here will be presented only some of the results. The aim of this exploratory research is to offer information for the set-up of a new eco-business. The Romanian eco-businesses understood the necessity of development and implementation of the latest patterns in order to assure a sustainable development of the business. The entrepreneurs are conscious about the poor state of it in comparison with other European companies.
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