English, Article edition: Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method Adrian Ioana; Vasile Mirea; Cezar Bălescu

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Physical Description
  • article
Language
  • English

Edition details

Title
  • Analysis of Service Quality Management in the Materials Industry using the BCG Matrix Method
Author
  • Adrian Ioana
  • Vasile Mirea
  • Cezar Bălescu
Physical Description
  • article
Notes
  • For each product or service, the area of the circle represents the value of its sales. The BCG (Boston Consulting Group) matrix thus offers a very useful map of the organization's service strengths and weaknesses, at least in terms of current profitability, as well as the likely cash flows. The criteria function concept consists of transforming the criteria function (CF) in a qualityeconomical matrix MQE. The levels of prescribing the criteria function were obtained by using a composition algorithm for three vectors:T vector – technical parameters’ vector (ti);E vector – economical parameters’ vector (ej) and P vector – weight vector (p1).
  • quality management, services, BCG Matrix Method, materials industry
  • RePEc:aes:amfeco:v:11:y:2009:i:26:p:270-277
Language
  • English
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