Matchmakers in wine marketing channels: The case of French wine brokers Baritaux, Virginie; Aubert, Magali; Montaigne, Etienne; ...

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Authors
Baritaux, Virginie ; Aubert, Magali ; Montaigne, Etienne ; Remaud, Herve
Appears In
Agribusiness
Subjects
Marketing; Wineries -- Management; Business brokerage -- Management
Audience
Trade
Summary
A study on broker intervention in wine transactions is conducted with an aim at identifying the determinants of broker intervention in wine exchange. The framework is based on transaction cost analysis and demonstrates that some characteristics of the parties and the transaction influence the likelihood of broker intervention.
Bookmark
http://trove.nla.gov.au/work/68910383
Work ID
68910383

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