Global Challenges in the Domestic Appliances Industry
The domestic appliances industry is a mature industry. Changes in the business environment such as political, law, cultural, social, ecological and technological influences have an effect on the future development of this industry. Challenges to producers in this industry are oriented towards the further globalisation of the business, managing processes, new product and innovations development, and towards establishing and empowerment of the product brands. Global trends in the use of some natural sources, technological break-through, fulfilment of the market and strong competition direct us towards new innovations which will in their development consider also the social and environmental aspect as well.
domestic appliances industry, globalisation, management, development
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