English, Article, Journal or magazine article edition: Time on Camera: An Alternative Explanation of NASCAR Tournaments Peter A. Groothuis; Jana Groothuis; Kurt W. Rotthoff

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Bookmark: http://trove.nla.gov.au/version/72458
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Time on Camera: An Alternative Explanation of NASCAR Tournaments
Author
  • Peter A. Groothuis
  • Jana Groothuis
  • Kurt W. Rotthoff
Physical Description
  • preprint
Notes
  • NASCAR’s reward structure for rank order tournaments has been considered the exception to the rule in tournament theory due to the linear payout structure. We suggest that the rewards for drivers are nonlinear when you take into consideration the value of sponsorship time on camera and sponsor mentions during a race on TV. Given the importance of corporate sponsorship in NASCAR, we suggest that performance in a race provides additional benefits that are not captured in traditional tournament payments. Key Words:
  • RePEc:apl:wpaper:09-15
Language
  • English
Contributed by
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