Good will, trade-marks and unfair trading / by Edward S. Rogers Rogers, Edward S. (Edward Sidney), b. 1875

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Rogers, Edward S. (Edward Sidney), b. 1875
Goodwill (Commerce); Competition, Unfair; Trademarks - law and legislation - United States.
  • Part I: Building Good Will for a Business. Ch. I. Policies that create good will
  • Ch. II. Setting a value on good will. Part II: Helping the Public Indentify Your Product. Ch. III. Trade-marks and what they stand for
  • Ch. IV. What right a trade-mark gives
  • Ch. V. Devising an effective trade-mark
  • Ch. VI. A study of the consumer
  • Ch. VII. Making a trade-mark legally sound
  • Ch. VIII. Proving trade-mark ownership
  • Ch. IX. How untruthfulness destroys trade-mark rights
  • Ch. X. The transfer of trade-marks and good will
  • Ch. XI. Registration of trade-marks
  • Ch. XII. Putting an advertising policy behind your mark. Part III: Defending a Business from Unfair Competition. Ch. XIII. How to deal with infringers
  • Ch. XIV. What constitutes infringement
  • Ch. XV. Deceptive use of place names
  • Ch. XVI. Deceptive use of personal names
  • Ch. XVII. Deceptive use of descriptions
  • Ch. XVIII. Deceptive imitation of lables and packages
  • Ch. XIX. Infringement by imitation in form and appearance
  • Ch. XX. Equivalents that decieve buyers
  • Ch. XXI. Refilled packages, substitution and passing off
  • Ch. XXII. Protecting good will from unfair advertising
  • Ch. XXIII. Protecting business names
  • Ch. XXIV. Rights in names of patented and copyrighted articles
  • Ch. XXV. The deceptive use of community marks
  • Ch. XXVI. How far do trade-mark rights extend?
  • Ch. XXVII. How price cutting reacts on good will
  • Ch. XXVIII. The race between the unfair trader and the law.
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