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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp Shimp, Terence A

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Author
Shimp, Terence A
Subjects
Advertising.; Communication in marketing.; Sales promotion.
Summary
The CD-ROM contains over one hour of video, hundreds of still pictures, animations , build slides, and viewers, many of which allow students to analyze advertisements in class.
Bookmark
http://trove.nla.gov.au/work/6150688
Work ID
6150688

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