English, Article edition: Tourism Facing the Need to Adjust. Development Perspectives and Possible Strategies Egon Smeral

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/63871
Physical Description
  • article
Language
  • English

Edition details

Title
  • Tourism Facing the Need to Adjust. Development Perspectives and Possible Strategies
Author
  • Egon Smeral
Physical Description
  • article
Notes
  • Since World War II, the Austrian tourism and leisure industry has reached an important position in international competition. Austria is one of the most tourism-intensive countries in the world. From a macro-economic point of view, tourism and leisure activities play a crucial role for the creation of income and employment as well as for the maintenance of external account equilibrium. During the first half of the 1990s, the Austrian tourism sector was hit by the consequences of the international recession. Further setbacks will occur during the current business cycle upturn, which are mainly caused by special factors but which the Austrian tourism sector cannot offset by its own force. Thus, the fall in real disposable incomes in Germany related to the high costs of reunification, currency devaluations in some major competitor countries, and the slump in air fares are causing significant losses in demand for holiday in Austria. The fragility of Austria's position in international tourism uncovers a number of structural problems which have essentially remained unsolved. In Austria, tourism-intensity and the degree of specialization in the production of tourism services are relatively high. Calculations show that about one-third of tourism export revenues are earned on the basis of traditional competitive advantages (in essence the generous endowment with natural, social and cultural resources). If these traditional advantages become less attractive – either because of changing consumer preferences, new tastes and fashions, or because of losses in the quality of resources – Austria may see the size of its tourism sector being reduced as with lower sales prices (as a consequence of declining attractiveness) many firms would cease to be profitable, given the domestic level of wages and other labor costs. A possible solution would be a comprehensive re-positioning of the tourism sector by way of the following alternative strategies: – increased internationalization together with a well-defined marketing image of internationally competitive regions as air-travel destinations; – launching of a broad-based quality and cooperation campaign; – creating new competitive advantages via supply innovations (man-made attractions); – disclosure of new, high-income market segments. If efforts for re-positioning do not succeed the medium-term growth potential will not be exploited. However, current changes in tourism demand suggest that tourism policy measures may only have a limited effect.
  • Anpassungszwänge im Tourismus. Entwicklungsperspektiven und mögliche Strategien; Tourism Facing the Need to Adjust. Development Perspectives and Possible Strategies
  • RePEc:wfo:monber:y:1995:i:7:p:488-497
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment