New trends in consumers behavior on banking products and services
Consumer behavior means acts, processes and social relations that show individuals, groups and organizations, when obtaining, use or consumption of goods and services. Consumer behavior analysis must be conducted from a systemic perspective in the system (consumer behavior) being the man (the buyer). Consumer behavior of banking products and services presents a number of peculiarities regarding the content and its forms of manifestation, the adoption decision-making process to purchase, as well as its formative factors. Knowledge of such behavior presents an overwhelming importance for the institution of banking activity Consumer behavior analysis is the main purpose of gathering information to be used by the bank for a proper foundation for its marketing policy in general, to adopt appropriate strategies in relation to all the mix, mainly of product strategy, strategy price, distribution strategy and promotional strategy.
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