English, Article, Journal or magazine article edition: Some aspects regarding researches in a neuromarketing project, the bioethics implications of these and the realization risks Corbu, Ion

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Bookmark: http://trove.nla.gov.au/version/6313
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Some aspects regarding researches in a neuromarketing project, the bioethics implications of these and the realization risks
Author
  • Corbu, Ion
Physical Description
  • preprint
Notes
  • This paper focuses on an interdisciplinary and multidisciplinary research area which addresses top-level fields of cognitive neurosciences like: neuromarketing, neuroeconomy, neuropsychiatry, psychoinformatics, and magnetic functional resonance-based imagistics. Human being ontology assumes an assembly of individual and societal needs and necessities, which are emotionally and rationally related. Rational-emotional rate in decisionmaking process at neocortex level is quite random and has some interchange ability and relativity degree. Some new investigation studies made on this process, using functional neuroimagistics, led to some cerebral mechanism findings which influences decision-making process regarding choosing and gaining of some satisfactors to resolve the human needs and necessities, the last ones being understand like human requests valorized using the value-norm system pertaining to a given social, technical, economic and cultural space and partially or integrally accepted at an individual level. In this respect, satisfactors, treated by themselves or by symbolic representations, are stimuli for human subjects while treating and processing of their impact on subjects behavior is a complex process which, taking the project hypotheses, could be solved by means of exploring, analyzing and interpreting all or as many as possible factors influencing this process in all stages. Therefore, at a theoretical level, the main block sequences which are targeted by this project research are: satisfactors, symbolic representations of satisfactors, the current behavior of human subjects, human subjects behavior related to a given satisfactors range, human subjects behavior related to symbolic representations of these satisfactors of brand type, loved brand, trade mark, showed like stimuli in various advertising formula and economic and other achievable effects
  • Neuromarketing; branding; advertising; satisfactors; cognitive sciences
  • RePEc:ris:sphedp:2009_029
Language
  • English
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