The importance of financial banking marketing in current conditions
More than ever, now in the economic and financial crisis, the activities in the economy are subject to rigorous examination of market, exam that are rewarded (rewarded or penalized) the efforts of the participants in the competition. Of course, the market means both opportunities and constraints, economic efficiency of each participant at the market game depending on how it integrates into the rules for such a game. Life today demonstrates unequivocally that the efficiency divide players on the market, present and future of these players is the result of modality in which they answer to the requirements of an ever more demanding, more complex and more dynamic.
financial banking marketing (FBM); role of FBM; factors of FBM
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