How to advertise & promote tourism businessess / by Rob Tonge Tonge, Rob

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Tonge, Rob
Advertising - Tourist trade - Australia.; Tourist trade - Australia - Marketing.; Advertising - Tourism - Australia.
  • 1. Introduction
  • 2. Know your business
  • 3. Competitor analysis
  • 4. Analysing your market
  • 5. How to write an advertisement
  • 6. Print media advertising
  • 7. Using the electronic media
  • 8. Printed promotional material
  • 9. Tourism and the Internet
  • 10. Getting results from sales calls to booking agencies
  • 11. Presenting your product at trade and consumer shows, and to groups
  • 12. Marketing by mail
  • 13. Getting free publicity in the media
  • 14. How to prepare submissions to major carrier and tour operators for inclusion in package tours
  • 15. Other promotional initiatives
  • 16. How to deal with advertising salespersons
  • 17. How to check the effectiveness of your marketing
  • 18. Establishing a marketing budget
  • 19. Preparing a marketing plan
  • 20. The important role of local and regional tourism associations
  • 21. The 10 commandments of tourism industry marketing.
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