English, Article, Journal or magazine article edition: Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati Cinzia COLAPINTO

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/58789
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Gestire il cliente con il CRM e la Business Intelligence: tra storia e dati
Author
  • Cinzia COLAPINTO
Physical Description
  • preprint
Notes
  • MANAGING CUSTOMER BEHAVIOUR BY CRM AND BUSINESS INTELLIGENCE: BETWEEN HISTORY AND DATA. In this paper we introduce some definitions concerning Customer Relationship Management and Business Intelligence and we emphasize how they can improve business strategies and performances. We show how Data Mining techniques can be used for CRM analysis, understanding customer behaviour in order to forecast future actions, improving decisions and results. We analyze the evolution of marketing, CRM and BI during the last two decades in Italy, focusing on the different characteristics of the two "waves" of CRM projects.
  • Business Intelligence, Customer Relationship Management, Data Mining
  • RePEc:mil:wpdepa:2005-13
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment