2008, English, Book, Illustrated edition: Marketing ethics / George G. Brenkert. Brenkert, George G.

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Marketing ethics / George G. Brenkert
 
Bookmark: http://trove.nla.gov.au/version/45102855
Physical Description
  • xii, 256 p. : ill. ; 24 cm.
Published
  • Malden, MA : Blackwell Pub., 2008.
Language
  • English

Edition details

Title
  • Marketing ethics /​ George G. Brenkert.
Author
  • Brenkert, George G.
Published
  • Malden, MA : Blackwell Pub., 2008.
Content Types
  • text
Carrier Types
  • volume
Physical Description
  • xii, 256 p. : ill. ; 24 cm.
Series
Subjects
Summary
  • "With this statement as its foundation, Marketing Ethics addresses in a clear and pragmatic manner the ethical questions, misunderstandings, and challenges that marketing raises. It confronts standard marketing views and offers in their place an integrated marketing concept that provides a basis for viewing the moral dimensions of marketing activities." "What ethical complexities do marketers encounter in developing products, segmenting markets, advertising, and retailing? How can they translate practical and moral reflection in marketing into moral action? What must marketers do when they seek to act morally in a global marketplace? And since marketing involves a relationship with customers, what are the moral responsibilities of customers in their transactions with marketers?" "The book investigates the basic ethical values and principles central to marketing - freedom, integrity, justice, privacy, and welfare - while examining their background assumptions and broader implications for marketing. Typically overlooked in other literature on the topic, these basic norms are essential to marketing. Punctuated with several in-depth discussions of the specific ethical issues marketers face, the book introduces essential concepts, principles, and theories to promote a greater overall understanding of the fundamental ways in which marketing and morality are intertwined."--BOOK JACKET.
Contents
  • 1. Marketing, Ethics, and Morality
  • I. The Ethical Challenges Marketing Faces
  • II. Thinking about Ethics and Morality
  • III. Defining Marketing
  • IV. Marketing as a Practical Activity
  • V. Towards a Marketing Ethics Framework
  • V. Conclusion
  • 2. Marketers and their Markets
  • I. Introduction
  • II. Marketing and the Marketing Concept
  • III. Marketing Research
  • IV. Competitive Intelligence
  • V. Segmentation and Target Marketing
  • VI. Conclusion
  • 3. From Product Development to Distribution
  • II. Product Development
  • III. Packaging and Labeling
  • IV. Pricing
  • V. Distribution
  • 4. Promotion: Advertising, Retailing, and Customers
  • II. Advertising
  • III. Retailing
  • IV. Customer Responsibilities
  • 5. Marketing in a Global Society
  • II. Marketing and Other Societies
  • III. The Expansion of Marketing within Society: Social and Political Marketing
  • IV. Fostering Ethical Marketing
  • I. AMA Statement of Ethics (adopted in 2004)
  • II. The Hunt-Vitell General Theory of Marketing Ethics
  • III. SCIP Code of Ethics for Competitive Intelligence Professionals.
Notes
  • Formerly CIP.
  • Includes bibliographical references (p. [241]-249) and index.
Language
  • English
ISBN
  • 9780631214229 (hardcover : alk. paper)
  • 9780631214236 (pbk. : alk. paper)
Dewey Number
  • 174/​.9381
Libraries Australia ID
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Australian Catholic University. Open to the public 001675770; 174.9381 BREN<001675770> Book; Illustrated English
Central Queensland University. Rockhampton Campus Library. Open to the public vtls000633119; Held Book; Illustrated English
Charles Sturt University. Albury-Wodonga Campus Library. Open to the public 001675770; 174.4 BREN<001675770> Book; Illustrated English
Charles Sturt University. Bathurst Campus Library. Open to the public 001675770; 174.4 BREN<001675770> Book; Illustrated English
Chisholm Institute of TAFE. Open to the public Book; Illustrated English
Curtin University. Curtin University Library. Open to the public 9927584180001951; 174.9381 BRE; ROB; R4 Book; Illustrated English
Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public .b19803503; held Book; Illustrated English
Griffith University. Nathan Campus Library. Open to the public .b16191948; HF5415 .B637 2008 Book; Illustrated English
James Cook University. Townsville Campus Library. Open to the public 619300; held Book; Illustrated English
Monash University. Monash University Library. Open to the public 99245521501751; 174.96588 B837M 2008; CA; GEN; MA; GEN Book; Illustrated English
Murdoch University. Murdoch University Library. Open to the public .b21485422; held Book; Illustrated English
Queensland University of Technology. Gardens Point Campus Library. Open to the public .b25225820; ggen 174.9381 3 Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9913012110001341; 174.93 B75 Book; Illustrated English
The University of Melbourne. The University of Melbourne Library. Open to the public .b31751982; held Book; Illustrated English
The University of Sydney. University of Sydney Library. Open to the public .b35515909; held Book; Illustrated English
University of Adelaide. Barr Smith Library. Open to the public 99132139801811; 174.4 B837m Book; Illustrated English
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University of Queensland. University of Queensland Library. Open to the public .b23518534; ssh HF5415 .B637 2008; ipw HF5415 .B637 2008 Book; Illustrated English
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Australian Catholic University. Open to the public 001675770; 174.9381 BREN<001675770> Book; Illustrated English
Charles Sturt University. Albury-Wodonga Campus Library. Open to the public 001675770; 174.4 BREN<001675770> Book; Illustrated English
Charles Sturt University. Bathurst Campus Library. Open to the public 001675770; 174.4 BREN<001675770> Book; Illustrated English
The University of Sydney. University of Sydney Library. Open to the public .b35515909; held Book; Illustrated English
University of Technology Sydney. University Library. Open to the public .b23165534; held Book; Illustrated English
Western Sydney University. Campbelltown Campus Library. Open to the public 9913591800001571; HELD Book; Illustrated English
Western Sydney University. Nirimba Campus Library. Open to the public 9913591800001571; HELD Book; Illustrated English
Western Sydney University. Parramatta South Campus Library. Open to the public 9913591800001571; HELD Book; Illustrated English
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Library Access Call number(s) Formats held Language
Central Queensland University. Rockhampton Campus Library. Open to the public vtls000633119; Held Book; Illustrated English
Griffith University. Nathan Campus Library. Open to the public .b16191948; HF5415 .B637 2008 Book; Illustrated English
James Cook University. Townsville Campus Library. Open to the public 619300; held Book; Illustrated English
Queensland University of Technology. Gardens Point Campus Library. Open to the public .b25225820; ggen 174.9381 3 Book; Illustrated English
University of Queensland. University of Queensland Library. Open to the public .b23518534; ssh HF5415 .B637 2008; ipw HF5415 .B637 2008 Book; Illustrated English
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University of Adelaide. Barr Smith Library. Open to the public 99132139801811; 174.4 B837m Book; Illustrated English
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Library Access Call number(s) Formats held Language
Chisholm Institute of TAFE. Open to the public Book; Illustrated English
Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public .b19803503; held Book; Illustrated English
Monash University. Monash University Library. Open to the public 99245521501751; 174.96588 B837M 2008; CA; GEN; MA; GEN Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9913012110001341; 174.93 B75 Book; Illustrated English
The University of Melbourne. The University of Melbourne Library. Open to the public .b31751982; held Book; Illustrated English
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