English, Article, Journal or magazine article edition: Strategie di marketing e metodi quantitativi di valutazione economica del marchio Matteo FINI; Patrizio GREGORI

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Bookmark: http://trove.nla.gov.au/version/58584
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Strategie di marketing e metodi quantitativi di valutazione economica del marchio
Author
  • Matteo FINI
  • Patrizio GREGORI
Physical Description
  • preprint
Notes
  • In a society's managing core quantitative marketing has a central role. Specific use of mathematic techniques integrated with made-for softwares is a resource no manager can ignore before getting into strategic decisions concerning whatever field of a product's study or promotion. Managing to have objective informations on a brand's evaluation, client's response or marketing activity's feedback are now indisbensable matters in whatever businness campaign.Our aim in this work is to collect classic cases every manager has in its options for an economic brand's evalution correct and objective. We are going to see in detail: cases-study based on cost, on implementing future flows, those based on residual income and the differentials' one
  • Marketing, Performance, Measurement
  • RePEc:mil:wpdepa:2007-38
Language
  • English
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