English, Article, Journal or magazine article edition: Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity Matteo FINI; Patrizio GREGORI

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Bookmark: http://trove.nla.gov.au/version/58383
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Metodi quantitativi di valutazione e monitoraggio dei rapporti con la clientela. Strategie di marketing e modelli di customer equity
Author
  • Matteo FINI
  • Patrizio GREGORI
Physical Description
  • preprint
Notes
  • A client's importance is never the same for a manager, as it is not supposed to be beneficial. Managing to see the difference between client and client and dealing according to that is a focus point in the study of a bussinness' situation. A modern marketing strategy cannot go without a precise client's evaluation whether the client itself is one to keep or look for. Customer equity's index aim is to give the right value to the client, as a person but mostly as considered in a business' economy
  • Marketing, Performance, Measurement
  • RePEc:mil:wpdepa:2007-39
Language
  • English
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