English, Article, Journal or magazine article edition: Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing Matteo FINI; Patrizio GREGORI

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Bookmark: http://trove.nla.gov.au/version/58303
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Metodi quantitativi di rilevazione dell’impatto della comunicazione nelle strategie di marketing
Author
  • Matteo FINI
  • Patrizio GREGORI
Physical Description
  • preprint
Notes
  • Communication, in all its aspects excluding advertising, is an intrinsic element in every marketing strategy at whatever level. A quantitative analysis on the adevrtising and communication's feedback may be of absolute importance for the company, the research team and the marketing chief. In this small paper we are trying to emphasize communication strategies' impact opportunities and we are goingo to introduce some models of evaluation and control
  • Marketing, Performance, Measurement
  • RePEc:mil:wpdepa:2007-40
Language
  • English
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