English, Article, Journal or magazine article edition: CRM technologies as a leverage of competitiveness and business value creation in European markets: Antonio LORENZON; Peter J. VAN BAALEN; Luciano PILOTTI

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/58250
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • CRM technologies as a leverage of competitiveness and business value creation in European markets:
Author
  • Antonio LORENZON
  • Peter J. VAN BAALEN
  • Luciano PILOTTI
Physical Description
  • preprint
Notes
  • The term CRM, Customer Relationship Management, is one of the most applied concept both in Marketing and IT literature and applications. CRM is most of the time used as a replacement of a misleading narrow term: Relationship Management (RM). Operations, Customer Service, Sales, human resources, credit controls are essential ingredients in the customer satisfaction blender. We can conclude that the definition of CRM is also its objective: the development and maintenance of mutually beneficial long-term relationships with strategically significant customers. All this focus on customers and their needs comes from a shift from a mass marketing approach, through market segmentation, to an individualised marketing. This one-to-one marketing strategy is connected also with a more and more delocalised access to the markets from the logistics and distribution partners that implicates much more real-time expectations of the customers. So the market started to move from a product oriented structure to a customer oriented one but, unfortunately not all the companies haven't adapted their organization to the new requests of the new "customer centric era".
  • Knowledge management, Customer Relationship Management, Marketing, User innovation; Open source software; Community; Projects��� performance
  • RePEc:mil:wpdepa:2005-04
Language
  • English
Contributed by
OAIster

Get this edition

Other links

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment