2004, 2001, English, Article, Working paper edition: Controlling the Herd: Applications of Herding Theory Sgroi, Daniel

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Bookmark: http://trove.nla.gov.au/version/565
Physical Description
  • 2896656 bytes, application/​pdf
  • Working Paper
Published
  • 2004-06-16T16:04:51Z
  • 2001-06
Language
  • English

Edition details

Title
  • Controlling the Herd: Applications of Herding Theory
Author
  • Sgroi, Daniel
Published
  • 2004-06-16T16:04:51Z
  • 2001-06
Physical Description
  • 2896656 bytes, application/​pdf
  • Working Paper
Subjects
Notes
  • The literature on informational cascades and herding theory has for a decade focused on the externality and suboptimal outcomes generated from decision-making when spaces are coarser than private information spaces. Much of the output has therefore been positive, not normative. This paper redresses this imbalance by detailing several direct applications for marketing and business arising from herding theory. We see that business practices such as encouraging early sales, or selling to groups rather than individual customers, can be justified theoretically by direct application of herding theory.
Language
  • English
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