English, Article edition: SHAPING COMPETITIVE ADVANTAGE FOR AGROECOLOGIC PRODUCTS Oana Stanciu

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Physical Description
  • article
Language
  • English

Edition details

Title
  • SHAPING COMPETITIVE ADVANTAGE FOR AGROECOLOGIC PRODUCTS
Author
  • Oana Stanciu
Physical Description
  • article
Notes
  • RePEc:blg:journl:y:2006:v:1:p:51-55
  • A competitive advantage exists when the company is able to deliver the same benefits as competitors but at a lower cost (cost advantage), or deliver benefits that exceed those of competing products (differentiation advantage). Thus, a competitive advantage enables the firm to create superior value for its customers and superior profits for itself. In order to develop a competitive advantage, the company must have resources and capabilities that are superior to those of its competitors. Resources such us patents and trademarks, proprietary know-how, reputation of the firm, brand name , are the firm specific assets useful for creating a cost or differentiation advantage and that few competitors can acquire easily . Classification-JEL: M21, O13
  • competitive advantage, agroecologic products, cost advantage
  • RePEc:blg:journl:v:1:y:2006:i:1:p:51-55
Language
  • English
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