Software industry stages (modest) comeback Reinhold, Fran

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Reinhold, Fran
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Electronic Learning
Education; educational software -- Marketing; Trends
Academic; Trade
A survey of 120 educational and consumer software publishers reveals expectations for increasing profits in 1987. The school educational market expanded by 13 percent in 1986, and schools are increasingly selective in their software expenditures. Strategic issues facing software publishers include product line diversification, competitive pressures, and broadening customer bases.
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