1987-10-26, English, Article, Journal or magazine article edition: Crawford's ABCD talk addressed channel's effectiveness. (Curtis Crawford) (excerpt from a talk given at the ABCD: The Microcomputer Industry Association Breakaway event) Crawford, Curtis J.

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Physical Description
  • Magazine/​Journal article
Published
  • United Business Media LLC, 1987 Oct 26
Language
  • English

Edition details

Title
  • Crawford's ABCD talk addressed channel's effectiveness. (Curtis Crawford) (excerpt from a talk given at the ABCD: The Microcomputer Industry Association Breakaway event)
Also Titled
  • Crawford's ABCD talk addressed channel's effectiveness.
Appears In
  • Computer Reseller News, no.n229, 1987 Oct 26, p46(4) (ISSN: 0893-8377)
Author
  • Crawford, Curtis J.
Published
  • United Business Media LLC, 1987 Oct 26
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Curtis J. Crawford of IBM discusses the future of the computer industry at an ABCD: The Microcomputer Industry Association Breakaway event in 1987. Curtis spoke about marketing strategy, balanced distribution, emphasis on value-added sales, the dealer channel, custom-designed solutions, and preconfigured packages. Crawford recognized the support of IBM dealer organization for success of the PS-2 line of microcomputers. Orders for the PS-2 Model 30 in Aug and Sep 1987 are more than 250 percent higher than orders in Jun and Jul 1987. IBM enters a new era in microcomputers and sees a bright future. Casual users are requiring more capacity, function and connectivity. IBM's objectives are to provide consistency in user programming, and communications interfaces across three IBM architectures.
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
  • Gale Expanded Academic
Identifier
  • 6007234

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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001166670; Full Text Available; Gale Cengage Expanded Academic ASAP - Available from 1994 until 2005 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 424528; Online access. Available for document delivery. Restrictions apply.; 1994-Jun. 2000 Periodical; Journal, magazine, other English
Edith Cowan University. Edith Cowan University Library. Open to the public Periodical; Journal, magazine, other English
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Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
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Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 001166670; Full Text Available; Gale Cengage Expanded Academic ASAP - Available from 1994 until 2005 Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library. Open to the public Online version Periodical; Journal, magazine, other English
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Griffith University. Griffith University Library. Open to the public .b13560001; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
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CSIRO. Library Services. Not open to the public 424528; Online access. Available for document delivery. Restrictions apply.; 1994-Jun. 2000 Periodical; Journal, magazine, other English
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