1987-06-01, English, Article, Journal or magazine article, Photograph edition: Healthcare marketing - using HIS resources. Wagner, James R.

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Physical Description
  • photograph
  • Magazine/​Journal article
Published
  • Penton Media, Inc., Penton Business Media, Inc. and their subsidiaries, 1987 June
Language
  • English

Edition details

Title
  • Healthcare marketing - using HIS resources.
Appears In
  • Computers in Healthcare, v8, no.n6, 1987 June, p53(3) (ISSN: 0745-1075)
Author
  • Wagner, James R.
Published
  • Penton Media, Inc., Penton Business Media, Inc. and their subsidiaries, 1987 June
Physical Description
  • photograph
  • Magazine/​Journal article
Subjects
Target Audience
  • Professional
  • Trade
Summary
  • Hospital information system (HIS) resources are valuable for drawing new business and maintaining customer satisfaction. The University of Iowa Hospitals and Clinics' Information Network For Online Retrieval and Medical Management (INFORMM) system is an effective HIS set up to meet current objectives of promoting the institution's image and utilizing physician referral data for marketing and research purposes. The system also functions as an information utility and will have innovative uses in the future.
Notes
  • photograph
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
Identifier
  • 6006190

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National Library of Australia. Open to the public 843250; S 362.1202854 COM; Vol. 5, no. 1-v. 14, no. 13 Jan. 1984-Dec. 1993 [Lacks v. 6, no. 10; v. 7, no. 10; v. 8, no. 3-4; v. 8, no. 7; v. 13, no. 12] Periodical; Journal, magazine, other English
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National Library of Australia. Open to the public 843250; S 362.1202854 COM; Vol. 5, no. 1-v. 14, no. 13 Jan. 1984-Dec. 1993 [Lacks v. 6, no. 10; v. 7, no. 10; v. 8, no. 3-4; v. 8, no. 7; v. 13, no. 12] Periodical; Journal, magazine, other English
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