1987-07-01, English, Article, Journal or magazine article edition: Mirror, mirror, on the wall, what's unfair in the reflections on advertising? Holbrook, Morris B.

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Physical Description
  • Magazine/​Journal article
Published
  • American Marketing Association, 1987 July
Language
  • English

Edition details

Title
  • Mirror, mirror, on the wall, what's unfair in the reflections on advertising?
Appears In
  • Journal of Marketing, v51, no.n3, 1987 July, p95(9) (ISSN: 0022-2429)
Author
  • Holbrook, Morris B.
Published
  • American Marketing Association, 1987 July
Physical Description
  • Magazine/​Journal article
Subjects
Target Audience
  • Trade
Summary
  • Response is given to Pollay's review of conventional wisdom on advertising's unintended consequences. The implicit line of reasoning behind Pollay's reflections are reconstructed. It is suggested that the arguments cited by Pollay have only a weak thread of logic. Advertising critics' attacks are characterized as unfair, and it is implied that the criticism stems from revulsion at the social mores, norms, and values that are reflected in the advertising 'mirror'.
Language
  • English
Database
  • Gale Academic OneFile
  • Gale General OneFile
  • Gale Expanded Academic
Identifier
  • 5269990

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Ascham School: Margaret Bailey Library. Not open to the public Periodical; Journal, magazine, other English
Avondale College. Avondale College Library. Open to the public 990000990890402354; S 658.8 JOU; v.51(1987)-v.78(2014). Periodical; Journal, magazine, other English
Bialik College. Bialik College Library. Not open to the public Periodical; Journal, magazine, other English
Bond University. John and Alison Kearney Library . Open to the public 990001076980402381; HF5410 .J685; Vol. 49, no. 1 (1985)-Vol. 75, no. 6 (Nov. 2011) Periodical; Journal, magazine, other English
CAVAL. CARM Centre. May not be open to the public brn.259472; Held; Vol. 1, no. 1 - v. 71, no. 4; July 1936 - Oct. 2007; Inc. Periodical; Journal, magazine, other English
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Charles Sturt University. Bathurst Campus Library. Open to the public 000099089; P658.8 1; v.27(1963) - v.43(1979), v.59(1995) - v.72:no.6(2008:Nov.) (Incomplete) Periodical; Journal, magazine, other English
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 002052084; Full Text Available; ProQuest Central New Platform - Available from 1986 until 2002 Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 375100; Online access. Available for document delivery. Restrictions apply.; Vol. 1 (1936)-v. 49 (1985); v. 51 (1987)-v. 66 (2002) Periodical; Journal, magazine, other English
Curtin University. Curtin University Library. Open to the public 9929666690001951; P 658 52910; ROB; R4P; 22:1(01/1958)-22:2(04/1958); 22:4(10/1958)-24:1(01/1960); 24:3(07/1960)-24:4(10/1960); 26:1(01/1962)-28:2(04/1964); 28:4(10/1964)-64(2000); 65(2001) -79(2015); Vol.65-76(2001-2012); Vol.77:no.1-5(2013:Jan.-Sep.) Periodical; Journal, magazine, other English
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Department of Agriculture and Water Resources. Department of Agriculture and Water Resources Library. May not be open to the public Online access only Periodical; Journal, magazine, other English
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Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public 658.8 JOU; Vol.64 No.1-Vol.78 No.4; 2000-July 2014 Periodical; Journal, magazine, other English
Flinders University. Flinders University Central Library. Open to the public 9957225501771; 658.805 J86 Periodical; Journal, magazine, other English
Griffith University. Griffith University Library. Open to the public .b16603734; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
Macquarie University. Macquarie University Library. Open to the public 995658710802171; HF5415.A2 .J6; Vol. 55 (1991)-vol. 57 (1993) Periodical; Journal, magazine, other English
Mentone Girls' Grammar School. Kerferd Library . Not open to the public Held. Not for ILL. Periodical; Journal, magazine, other English
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University of Adelaide. Waite Library. Open to the public 9997316801811; 658.8005 J86; Vol. 68, no. 1 (2004)-v. 77, no. 6 (Nov. 2013) Periodical; Journal, magazine, other English
University of New England. Dixson Library. Open to the public 1051-29060; <1051-29060>; Vol. 1 (1936/37)- Periodical; Journal, magazine, other English
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University of Queensland. University of Queensland Library. Open to the public b10067723; sshp HF5415.A2 J6 : 12(1947/48)-69(2005); 70(2006)-; lacking some issues 1947-1957; 1998; ipwp HF5415.A2 J6 : 45(1981)-70(2006); 71(2007)-; lacking 60:1(1996); 68:1(2004) Periodical; Journal, magazine, other English
University of the Sunshine Coast. University of the Sunshine Coast Library. Open to the public HF5415 .A2 J6 1990- Periodical; Journal, magazine, other English
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Academy Library, UNSW Canberra at the Australian Defence Force Academy. Open to the public 9943332140001731; HELD; v.39 (1975)-v.48 (1984) Periodical; Journal, magazine, other English
Department of Agriculture and Water Resources. Department of Agriculture and Water Resources Library. May not be open to the public Online access only Periodical; Journal, magazine, other English
National Library of Australia. Open to the public 2269940; S 658.805 JOU; Vol. 16-v. 59, no. 4 (1951-Oct. 1995) [Imperfect] Periodical; Journal, magazine, other English
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Avondale College. Avondale College Library. Open to the public 990000990890402354; S 658.8 JOU; v.51(1987)-v.78(2014). Periodical; Journal, magazine, other English
Charles Sturt University. Albury-Wodonga Campus Library. Open to the public 000099089; P658.8 J1; Vol. 48:no. 1 (01/1984) - v. 71:no.4(2007:Oct.) Periodical; Journal, magazine, other English
Charles Sturt University. Bathurst Campus Library. Open to the public 000099089; P658.8 1; v.27(1963) - v.43(1979), v.59(1995) - v.72:no.6(2008:Nov.) (Incomplete) Periodical; Journal, magazine, other English
Charles Sturt University. CSU Library - Electronic Resources (shared). Open to the public 002052084; Full Text Available; ProQuest Central New Platform - Available from 1986 until 2002 Periodical; Journal, magazine, other English
Macquarie University. Macquarie University Library. Open to the public 995658710802171; HF5415.A2 .J6; Vol. 55 (1991)-vol. 57 (1993) Periodical; Journal, magazine, other English
Saint Ignatius' College, Riverview. Christopher Brennan Library. Not open to the public Periodical; Journal, magazine, other English
Shore School. Boer War Contingent Memorial Library. Not open to the public Periodical; Journal, magazine, other English
Southern Cross University. University Library Lismore. Open to the public Electronic resource - Check catalogue for holdings Periodical; Journal, magazine, other English
State Library of NSW. Open to the public NQ658.8006/1; Vol. 30, no. 1 (Jan. 1966)-v. 57, no. 4 (Oct. 1993) Periodical; Journal, magazine, other English
The University of Sydney. University of Sydney Library. Open to the public held; Vol. 54 (1990)- fhrl; Vol. 22, no. 1 (July 1957)-v. 54, no. 4 (Oct. 1990); Imperfect; Vol. 53 (1989)- oa, .b17987490; held Periodical; Journal, magazine, other English
University of New England. Dixson Library. Open to the public 1051-29060; <1051-29060>; Vol. 1 (1936/37)- Periodical; Journal, magazine, other English
UNSW Sydney. UNSW Library. Open to the public 9942282340001731; HELD; Vol. 71 (2007)- v. 75 (2011) Stack Services - ask at Loans Desk Periodical; Journal, magazine, other English
Western Sydney University. Campbelltown Campus Library. Open to the public 399718; 658.8005 5 Periodical; Journal, magazine, other English
Western Sydney University. Nirimba Campus Library. Open to the public 399718; 658.8005 2 Periodical; Journal, magazine, other English
Western Sydney University. Penrith Campus Library. Open to the public 404002 Periodical; Journal, magazine, other English
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Griffith University. Griffith University Library. Open to the public .b16603734; Electronic Resource : Publ. may restrict Doc. Del. Periodical; Journal, magazine, other English
University of Queensland. University of Queensland Library. Open to the public b10067723; sshp HF5415.A2 J6 : 12(1947/48)-69(2005); 70(2006)-; lacking some issues 1947-1957; 1998; ipwp HF5415.A2 J6 : 45(1981)-70(2006); 71(2007)-; lacking 60:1(1996); 68:1(2004) Periodical; Journal, magazine, other English
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Flinders University. Flinders University Central Library. Open to the public 9957225501771; 658.805 J86 Periodical; Journal, magazine, other English
University of Adelaide. Waite Library. Open to the public 9997316801811; 658.8005 J86; Vol. 68, no. 1 (2004)-v. 77, no. 6 (Nov. 2013) Periodical; Journal, magazine, other English
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Bialik College. Bialik College Library. Not open to the public Periodical; Journal, magazine, other English
CAVAL. CARM Centre. May not be open to the public brn.259472; Held; Vol. 1, no. 1 - v. 71, no. 4; July 1936 - Oct. 2007; Inc. Periodical; Journal, magazine, other English
CSIRO. Library Services. Not open to the public 375100; Online access. Available for document delivery. Restrictions apply.; Vol. 1 (1936)-v. 49 (1985); v. 51 (1987)-v. 66 (2002) Periodical; Journal, magazine, other English
Deakin University. Deakin University Library. Open to the public 22P00193; MEL v.30(1966)-33(1969); GLG v.42(1978)-67(2003) Periodical; Journal, magazine, other English
Federation University Australia Library. Open to the public PER 658.8 JOMA; Vol.48-67; 1984-2003 Periodical; Journal, magazine, other English
Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public 658.8 JOU; Vol.64 No.1-Vol.78 No.4; 2000-July 2014 Periodical; Journal, magazine, other English
Mentone Girls' Grammar School. Kerferd Library . Not open to the public Held. Not for ILL. Periodical; Journal, magazine, other English
Monash University. Monash University Library. Open to the public 9919574901751; 658.805 J86; v. 68, no. 1 (Jan. 2004) to v. 79, no. 6 (Nov.2015); MA; SER; 658.805 J86; v. 1, no. 1 (July 1936) to v. 67, no. 4 (Oct. 2003) ; & indexes: v. 1 to v. 52; OS; YOS-SER Periodical; Journal, magazine, other English
National Gallery of Victoria. The Shaw Research Library. May not be open to the public Held. Not for ILL. Periodical; Journal, magazine, other English
RMIT University. RMIT University Library. Open to the public 9912281670001341; PER 658.8 J86; Held in Storage. Request from <a href=http://www.rmit.edu.au/library/dds target=_blank>Document Delivery</a>; v. 29, no. 2 (Apr. 1965)-v. 66, no. 4 (Oct. 2002) Periodical; Journal, magazine, other English
State Library Victoria. Open to the public 1008314; held; Vol. 35, no. 1-v. 71, no. 4; Jan. 1971-Oct. 2007 Periodical; Journal, magazine, other English
The University of Melbourne. The University of Melbourne Library. Open to the public held; v.55-v.70; 1991-2006 Periodical; Journal, magazine, other English
Xavier College. Brennan Library. May not be open to the public Periodical; Journal, magazine, other English
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