Non-profit insurer bets on lap-tops for better field position. (Lutheran Brotherhood) (Section 2: Connectivity) Pompili, Tony

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Pompili, Tony
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PC Week
Laptop computers -- Usage; Business; Email
The Lutheran Brotherhood, a small non-profit insurance and financial services firm in Minneapolis, has established a wide area network for its installed laptop and desktop personal computers (PCs) to provide agents with client-related information services to maintain and build its customer base and retain agent loyalty. The laptops were installed in late 1986 as part of a transaction-oriented L2B2 system to allow agents to illustrate insurance and financial-services features for prospective clients. The network, LB-Link, features an electronic mail service and allows agents to obtain information on policy application status and customer accounts. LB-Link uses a IBM 200-E mainframe running MVS-XA, dial-up access via the IBM Network, Tangram Systems Corp's Arbiter communications software, and Interactive Solutions Inc's Automator software robot for effortless logging on.
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