English, Article, Journal or magazine article edition: A Theory of Fashion Based on Segmented Communication Giacomo Corneo; Olivier Jeanne

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Bookmark: http://trove.nla.gov.au/version/49283
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • A Theory of Fashion Based on Segmented Communication
Author
  • Giacomo Corneo
  • Olivier Jeanne
Physical Description
  • preprint
Notes
  • Fashion is a popular style of behavior at a given time or place. In this paper we model fashion as a dynamic phenomenon, characterized by fragility of mass behvior and life cycles. Conformity of behavior is generated by a consumption externality, while the typical intertemporal aspects of fashion are the outcome of segmented communication: knowledge about available actions is imperfect and there exists social segregation in the way knowledge is generated and transmitted. The proposed approach is consistent with views of sociologists and marketing experts about fashion.
  • collective behavior, fashion cycles, communication
  • RePEc:bon:bonsfa:462
Language
  • English
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