English, Article, Journal or magazine article edition: Do Consumers Switch to the Best Supplier? Chris Wilson; Catherine Waddams Price

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Bookmark: http://trove.nla.gov.au/version/49058
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Do Consumers Switch to the Best Supplier?
Author
  • Chris Wilson
  • Catherine Waddams Price
Physical Description
  • preprint
Notes
  • This paper assesses the ability of consumers to choose between alternative suppliers. Across two independent datasets from the UK electricity market we find that consumers switching exclusively for price reasons appropriated only a quarter to half of the maximum gains available. While such behaviour can be explained by high search costs, the observation that 20-31% of the consumers actually reduced their surplus as a result of switching cannot. A brief analysis rejects an explanation involving suppliers' mis-selling tactics. Consumers may need direct protection, as well as good information, if their decisions are insufficiently accurate to engender competitive markets.
  • Search costs, switching costs, decision errors, mis-selling
  • RePEc:ccp:wpaper:wp07-06
Language
  • English
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