English, Article, Journal or magazine article edition: Gain or Pain: Does Consumer Activity Reflect Utility Maximisation? Yoonhee Tina Chang; Catherine Waddams Price

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Bookmark: http://trove.nla.gov.au/version/49041
Physical Description
  • preprint
Language
  • English

Edition details

Title
  • Gain or Pain: Does Consumer Activity Reflect Utility Maximisation?
Author
  • Yoonhee Tina Chang
  • Catherine Waddams Price
Physical Description
  • preprint
Notes
  • Competition Authorities are introducing new informational remedies to help consumers search and switch more actively. Using a specially commissioned data set, and unique direct estimates of the gains, search and switching time which consumers anticipate, we examine the determinants of consumer activity in eight markets. We find that expected costs (and to some extent gains) do influence consumers as a utility maximising model would predict; but that their role is small, and other factors, particularly experience of switching in other markets, are also influential. We conclude that consumers’ confidence in their own estimates is crucial in encouraging market activity.
  • consumer behaviour, search and switching, informational remedies
  • RePEc:ccp:wpaper:wp08-15
Language
  • English
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