English, Article edition: An empirical research on the messages transmitted by the universities mottos Constantin BRATIANU; Ştefan STANCIU

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Physical Description
  • article
Language
  • English

Edition details

Title
  • An empirical research on the messages transmitted by the universities mottos
Author
  • Constantin BRATIANU
  • Ştefan STANCIU
Physical Description
  • article
Notes
  • The purpose of this paper is to present some results of our empirical research on the messages transmitted by the universities mottos. In a global market for higher education, universities must compete for students re-thinking their offer, and their attractors. One of these attractors is the motto of the university, which suggests an inspiring message. Not all universities have chosen a motto, but many of them have done it. We considered 365 such mottos and we performed a frequency analysis of their components. That means, we analysed the most frequent words used and the key meanings associated with them. These meanings are found also in the vision and mission statements of the chosen universities.
  • RePEc:eph:journl:v:4:y:2009:i:2:n:4
Language
  • English
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