English, Article edition: Start-up marketing: how to become a player on the B2B services market in Romania Nicoleta-Dorina RACOLTA-PAINA; Sorina-Diana MONE

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Bookmark: http://trove.nla.gov.au/version/47037
Physical Description
  • article
Language
  • English

Edition details

Title
  • Start-up marketing: how to become a player on the B2B services market in Romania
Author
  • Nicoleta-Dorina RACOLTA-PAINA
  • Sorina-Diana MONE
Physical Description
  • article
Notes
  • The Romanian B2B services market tends to be more and more mature, as new players enter the country as a consequence of Romania’s membership within the European Union. Therefore, it becomes more and more difficult for new and small businesses to be set up and become functional players on this market. In this context, it is worthwhile performing marketing efforts from a special perspective that is a start-up marketing approach. The paper presents an analysis of start-up marketing as a discipline and also as practice in the B2B services market in Romania.
  • RePEc:eph:journl:v:4:y:2009:i:2:n:6
Language
  • English
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