Consumer behaviour / Leon Schiffman ... [et al.] Schiffman, Leon G

User activity

Send to:
View the summary of this work
Creator
Schiffman, Leon G
Subjects
Consumer behavior.; Marketing.; Consumer behavior - Australia.
Audience
Adult
Summary
The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.
Bookmark
http://trove.nla.gov.au/work/3836984
Work ID
3836984

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this work

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this work

Add a comment


Show comments and reviews from Amazon users