Consumer behaviour / Leon Schiffman ... [et al.] Schiffman, Leon G

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Schiffman, Leon G
Consumer behavior.; Marketing.; Consumer behavior - Australia.
The third edition of this Australian text continues to convey the essence of consumer behaviour and to connect psychological, socio- cultural and decision making aspects of the discipline. While the book is based on the American edition of Schiffman, it has been heavily adapted to suit the Australian market.
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