Concern for environmental degradation is now widespread, and has penetrated key policy institutions such as the National Competition Council (NCC) - the body overseeing National Competition Policy. While the NCC's primary focus is on promoting competition, it acknowledges the importance of environmental considerations. Such a body thus represents the contemporary Ecological Modernsiation approach to environmental policy-making. Ecological Modernisation posits that there can be a reconciliation and synthesis between economic and ecological goals. This paper investigates this claim by exploring the relationship between competition and the environment in the three areas of electricity, regulatory review and rural water.