English, Article edition: ADVERTISING DATA ANALYSIS USING ROUGH SETS MODEL ASHWANI KUMAR; D. P. AGRAWAL; S. D. JOSHI

User activity

Share to:
 
Bookmark: http://trove.nla.gov.au/version/36622
Physical Description
  • article
Language
  • English

Edition details

Title
  • ADVERTISING DATA ANALYSIS USING ROUGH SETS MODEL
Author
  • ASHWANI KUMAR
  • D. P. AGRAWAL
  • S. D. JOSHI
Physical Description
  • article
Notes
  • This study explores the use of rough-set methods for marketing decision support systems in the retail business. A tutorial presentation of Rough Set Data Analysis (RSDA) in the context of knowledge discovery from time series databases is given. We show how an RSDA model can be used to develop a marketing decision support system which can capture the complex relationships between marketing factors, such as advertising and promotion, and the total impact on sales levels in order to find influential advertising strategies. This information is used by the business manager to make faster and better strategy decisions for the business to survive in the rapidly changing and competitive environments. The data set used for RSDA application example contains weekly investments in different media categories: TV, radio, cinema, morning press, evening press, popular press, special interest press, and outdoor posters; for seven makes of cars in the Swedish market.
  • Advertising, strategy, decision-making, forecasting, promotion, sales forecasting, time series, knowledge discovery, rough sets, decisions under uncertainty, marketing decision support system
  • RePEc:wsi:ijitdm:v:04:y:2005:i:02:p:263-276
Language
  • English
Contributed by
OAIster

Get this edition

  • Set up My libraries

    How do I set up "My libraries"?

    In order to set up a list of libraries that you have access to, you must first login or sign up. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

  • All (1)
  • Unknown (1)
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.
None of your libraries hold this item.

User activity


e.g. test cricket, Perth (WA), "Parkes, Henry"

Separate different tags with a comma. To include a comma in your tag, surround the tag with double quotes.

Be the first to add a tag for this edition

Be the first to add this to a list

Comments and reviews

What are comments? Add a comment

No user comments or reviews for this version

Add a comment