2007, English, Book, Illustrated edition: Competitive marketing strategy / Dann & Dann. Dann, Stephen, 1973-, (author.)

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Competitive marketing strategy / Dann & Dann
 
Bookmark: http://trove.nla.gov.au/version/46679699
Physical Description
  • xvi, 320 pages : illustrations ; 25 cm.
Published
  • Frenchs Forest, NSW Pearson/​Prentice Hall, [2007]
Language
  • English

Edition details

Title
  • Competitive marketing strategy /​ Dann &​ Dann.
Author
  • Dann, Stephen, 1973-, (author.)
Other Authors
  • Dann, Susan J, (author.)
Published
  • Frenchs Forest, NSW Pearson/​Prentice Hall, [2007]
Copyright
  • ©2007
Content Types
  • still image
  • text
Carrier Types
  • volume
Physical Description
  • xvi, 320 pages : illustrations ; 25 cm.
Subjects
Target Audience
  • Specialized
Summary
  • This book examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented as an ongoing, dynamic process of analysis, refinement and continued assessment.
Contents
  • Part I. Review of key concepts
  • 1. A refresher in marketing
  • 2. Review of key strategic models
  • Part II. Doing the groundwork
  • 3. Marketing and stakeholder selection
  • 4. Analysis I. Internal analysis
  • 5. Analysis II. External analysis
  • Part III. Analysis into strategy
  • 6. Strategic objectives
  • 7. Growth strategy I. Market penetration
  • 8. Growth strategy II. Market development
  • 9. Growth strategy III. Product development
  • 10. Value addition and strategic competitive advantage I. Cost leader
  • 11. Value addition and strategic competitive advantage II. Product differentiation
  • 12. Value addition and strategic competitive advantage III. Niche strategy
  • 13. Defensive marketing: maintaining the position
  • Part IV. Marketing implications
  • 14. From analysis to action: the marketing plan
  • 15. Implementing the marketing plan.
Notes
  • Includes bibliographical references: (pages [315]-317) and index.
  • Webliography: p. 317.
  • For upper level undergraduate marketing students.
Language
  • English
ISBN
  • 9780733971617 (paperback)
  • 073397161X (paperback)
Dewey Number
  • 658.8
Libraries Australia ID
Contributed by
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Library Access Call number(s) Formats held Language
Australian Catholic University. Document Supply Service. Open to the public 001610146; 658.8 DAN<001610146> Book; Illustrated English
Australian National University. Australian National University Library. Open to the public .b28798387; HELD Book; Illustrated English
Bankstown City Council. Bankstown City Library and Information Service. Open to the public Book; Illustrated English
Central Queensland University. Rockhampton Campus Library. Open to the public vtls000572964; Held Book; Illustrated English
Charles Darwin University. Casuarina Campus Library. Open to the public 556327; 658.8 DANN s Book; Illustrated English
Curtin University. Curtin University Library. Open to the public 9930402200001951; 658.8 DAN; ROB; R6 Book; Illustrated English
Deakin University. Deakin University Library. Open to the public kt22271442; Held Book; Illustrated English
Federation University Australia Library. Open to the public .b12567140; held Book; Illustrated English
Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public .b12567140; held Book; Illustrated English
Flinders University. Flinders University Central Library. Open to the public 996410990001771; 658.8 D188c Book; Illustrated English
Griffith University. Gold Coast Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
Griffith University. Mt Gravatt Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
Griffith University. Nathan Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
Holmesglen Institute of TAFE. Holmesglen Learning Commons. Open to the public (Sirsi) a129670; 658.8 DAN Book; Illustrated English
James Cook University. Townsville Campus Library. Open to the public 573202; Held Book; Illustrated English
La Trobe University. La Trobe University Library. Bendigo Campus, Heyward Library. Open to the public 99136446602146; 658.8 DANN Book; Illustrated English
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99136446602146; 658.8 D188c Book; Illustrated English
Macquarie University. Macquarie University Library. Open to the public 9987750110802171; HF5415.12.A8 D36 Book; Illustrated English
Melbourne Polytechnic. Open to the public 217759 Book; Illustrated English
Monash University. Monash University Library. Open to the public 99218877601751; 658.8 D188C 2007; MA; GEN; CA; GEN; BE; GEN; PE; GEN Book; Illustrated English
Murdoch University. Murdoch University Library. Open to the public .b18530874; held Book; Illustrated English
National Library of Australia. Open to the public 3794484; N 658.8 D188; NL 658.8 D188 Book; Illustrated English
Queensland University of Technology. Gardens Point Campus Library. Open to the public .b2313088x; ggen 658.8 1061 Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9913277360001341; 658.8 D188 Book; Illustrated English
Southern Cross University. Coffs Harbour Education Campus Library. Open to the public 001610146; 658.8 DANN<001610146> Book; Illustrated English
State Library of NSW. Open to the public .b25312376; held Book; Illustrated English
State Library Victoria. Open to the public 1330601; held Book; Illustrated English
The University of Sydney. University of Sydney Library. Open to the public .b33861821; held Book; Illustrated English
University of Canberra. University of Canberra Library. Open to the public <BRN378612> Book; Illustrated English
University of Notre Dame Australia. St Benedict's Library . May not be open to the public 259004; 658.8 DAN 2007 Book; Illustrated English
University of Notre Dame Australia. St Teresa's Library. Open to the public 259004; 658.8 DAN 2007 Book; Illustrated English
University of Queensland. University of Queensland Library. Open to the public .b22867995; ssh HF5415.13 .D326 2007; ipw HF5415.13 .D326 2007 Book; Illustrated English
University of South Australia. University of South Australia Library. Open to the public 9999980801831; 658.8 DANS Book; Illustrated English
University of Tasmania. Open to the public .b14764283 Book; Illustrated English
University of Western Australia. University of Western Australia Library. Open to the public 99100804902101; HELD Book; Illustrated English
University of Wollongong. University of Wollongong Library. Open to the public .b15863293; 658.8/589 Book; Illustrated English
Victoria University. Victoria University Library. Open to the public Book; Illustrated English
Western Sydney University. Campbelltown Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
Western Sydney University. Nirimba Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
Western Sydney University. Parramatta South Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
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Australian National University. Australian National University Library. Open to the public .b28798387; HELD Book; Illustrated English
National Library of Australia. Open to the public 3794484; N 658.8 D188; NL 658.8 D188 Book; Illustrated English
University of Canberra. University of Canberra Library. Open to the public <BRN378612> Book; Illustrated English
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Library Access Call number(s) Formats held Language
Australian Catholic University. Document Supply Service. Open to the public 001610146; 658.8 DAN<001610146> Book; Illustrated English
Bankstown City Council. Bankstown City Library and Information Service. Open to the public Book; Illustrated English
Macquarie University. Macquarie University Library. Open to the public 9987750110802171; HF5415.12.A8 D36 Book; Illustrated English
Southern Cross University. Coffs Harbour Education Campus Library. Open to the public 001610146; 658.8 DANN<001610146> Book; Illustrated English
State Library of NSW. Open to the public .b25312376; held Book; Illustrated English
The University of Sydney. University of Sydney Library. Open to the public .b33861821; held Book; Illustrated English
University of Notre Dame Australia. St Benedict's Library . May not be open to the public 259004; 658.8 DAN 2007 Book; Illustrated English
University of Wollongong. University of Wollongong Library. Open to the public .b15863293; 658.8/589 Book; Illustrated English
Western Sydney University. Campbelltown Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
Western Sydney University. Nirimba Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
Western Sydney University. Parramatta South Campus Library. Open to the public 678535; 658.8 777 Book; Illustrated English
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Library Access Call number(s) Formats held Language
Charles Darwin University. Casuarina Campus Library. Open to the public 556327; 658.8 DANN s Book; Illustrated English
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These 7 locations in Queensland:

Library Access Call number(s) Formats held Language
Central Queensland University. Rockhampton Campus Library. Open to the public vtls000572964; Held Book; Illustrated English
Griffith University. Gold Coast Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
Griffith University. Mt Gravatt Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
Griffith University. Nathan Campus Library. Open to the public .b15623075; HF5415 .D353 2007 Book; Illustrated English
James Cook University. Townsville Campus Library. Open to the public 573202; Held Book; Illustrated English
Queensland University of Technology. Gardens Point Campus Library. Open to the public .b2313088x; ggen 658.8 1061 Book; Illustrated English
University of Queensland. University of Queensland Library. Open to the public .b22867995; ssh HF5415.13 .D326 2007; ipw HF5415.13 .D326 2007 Book; Illustrated English
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These 2 locations in South Australia:

Library Access Call number(s) Formats held Language
Flinders University. Flinders University Central Library. Open to the public 996410990001771; 658.8 D188c Book; Illustrated English
University of South Australia. University of South Australia Library. Open to the public 9999980801831; 658.8 DANS Book; Illustrated English
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University of Tasmania. Open to the public .b14764283 Book; Illustrated English
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Library Access Call number(s) Formats held Language
Deakin University. Deakin University Library. Open to the public kt22271442; Held Book; Illustrated English
Federation University Australia Library. Open to the public .b12567140; held Book; Illustrated English
Federation University Australia Library. Federation University Australia - Gippsland campus library. Open to the public .b12567140; held Book; Illustrated English
Holmesglen Institute of TAFE. Holmesglen Learning Commons. Open to the public (Sirsi) a129670; 658.8 DAN Book; Illustrated English
La Trobe University. La Trobe University Library. Bendigo Campus, Heyward Library. Open to the public 99136446602146; 658.8 DANN Book; Illustrated English
La Trobe University. La Trobe University Library. Borchardt Library, Melbourne (Bundoora) Campus. Open to the public 99136446602146; 658.8 D188c Book; Illustrated English
Melbourne Polytechnic. Open to the public 217759 Book; Illustrated English
Monash University. Monash University Library. Open to the public 99218877601751; 658.8 D188C 2007; MA; GEN; CA; GEN; BE; GEN; PE; GEN Book; Illustrated English
RMIT University. RMIT University Library. Open to the public 9913277360001341; 658.8 D188 Book; Illustrated English
State Library Victoria. Open to the public 1330601; held Book; Illustrated English
Victoria University. Victoria University Library. Open to the public Book; Illustrated English
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